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Cooking with Ken - What's Your Favourite Omelette http://youtu.be/KXqF6yga2-s I was challenged by my friend Geoff from Australia to try Vegemite, so I found a specialty shop in Ontario, bought a jar and gave it a shot :) Ken Domik KBDProductionsTV YouTube - http://www.youtube.com/user/KBDProductionsTV Twitter - http://twitter.com/#!/@kendomik FaceBook - http://www.facebook.com/pages/KBDProductionsTV/162219386763 Google+ - https://plus.google.com/113137194334536004205/posts Music by Kevin MacLeod http://incompetech.com/m/c/royalty-free/ I have a Creative Commons License with Kevin MacLeod and have the rights to use the music in this video. Creative Commons License for Kevin MacLeod, Link... http://creativecommons.org/licenses/by/3.0/legalcode Slow Ska: ISRC: US-UAN-11-00838 Kick Shock: ISRC: US-UAN-11-00523 Ropocolypse 2: ISRC: US-UAN-11-00810 Information from Wiki... http://en.wikipedia.org/wiki/Vegemite Vegemite From Wikipedia, the free encyclopedia Inventor Cyril P. Callister Launch year 1922 Company Fred Walker & Co. Current supplier Kraft Foods Vegemite ( /ˈvɛdʒɨmaɪt/ vej-ə-myt) is a dark brown Australian food paste made from yeast extract. It is a spread for sandwiches, toast, crumpets and cracker biscuits, and filling for pastries. It is similar to British, New Zealand and South African Marmite, Australian Promite and Swiss Cenovis and German Hefeextrakt. Vegemite is made from used brewers' yeast extract, a by-product of beer manufacturing, various vegetables, wheat and spice additives. It is salty, slightly bitter, and umami or malty -- similar to beef bouillon. The texture is smooth, and the product is a paste. It is not as intensely flavoured as British Marmite and it is less sweet than the New Zealand version of Marmite. History Fred Walker's company first created and sold Vegemite in 1922. In 1919, prior to the introduction of Vegemite, the Sanitarium Health Food Company in New Zealand began manufacturing and shipping to Australia a version of Vegemite's biggest competitor, Marmite. Vegemite was invented in 1922[3] by food technologist Cyril P. Callister when, following the disruption of British Marmite imports after World War I, his employer, the Australian company Fred Walker & Co., gave him the task of developing a spread from the used yeast being dumped by breweries. Callister had been hired by the chairman Fred Walker. Vegemite was registered as a trademark in Australia that same year. Callister used autolysis to break down the yeast cells from waste obtained from the Carlton & United brewery. Concentrating the clear liquid extract and blending with salt and celery and onion extracts[5] formed a sticky black paste. Following a nationwide competition with a prize of £50 (2010:$3,527) to find a name for the new spread, the name "Vegemite" was selected out of a hat by Fred Walker's daughter, Sheilah. Vegemite first appeared on the market in 1923 with advertising emphasising the value of Vegemite to children's health but failed to sell very well.[6] Faced with growing competition from Marmite, from 1928 to 1935 the product was renamed as "Parwill" to make use of the advertising slogan "Marmite but Parwill", a convoluted pun on the new name and that of its competitor; "If Ma [mother] might... then Pa [father] will." This attempt to expand market share was unsuccessful and the name was changed back to Vegemite; but did not recover lost market share. In 1925, Walker had established the Kraft Walker Cheese Co. as a joint venture company with J.L. Kraft & Bros to market processed cheese and, following the failure of Parwill, in 1935 he used the success of Kraft Walker Cheese to promote Vegemite. In a two-year campaign to promote sales, Vegemite was given away free with Kraft Walker cheese products via coupon redemption and this was followed by poetry competitions with imported American Pontiac cars being offered as prizes. Sales responded and in 1939 Vegemite was officially endorsed by the British Medical Association as a rich source of B vitamins. Vegemite is produced in Australia at Kraft Foods' Port Melbourne manufacturing facility which produces more than 22 million jars per year. Virtually unchanged from Callister's original recipe, Vegemite now far outsells Marmite and other similar spreads in Australia. Preparation A common method of eating Vegemite is on toasted bread with one layer of butter or margarine before spreading a thin layer of Vegemite. A Vegemite sandwich may consist of two slices of buttered bread, Vegemite and cheese, but other ingredients such as lettuce, avocado and tomato can be added as well. Vegemite can be used as a filling for pastries, such as the Cheesymite scroll. The official Vegemite website contains several recipes using Vegemite on meals such as pies, burgers, pizzas, pastries and dips.
